To those who haven’t traveled outside of our atmosphere, the whole Virgin Galactic journey isn’t so easy to fathom. What’s there to get excited about if you have zero reference point? This campaign aims to get first-timers intrigued with just that, leveraging nostalgic, life-changing earthly milestones to show how much more exciting going into space will be. 

 

We’ll get down to earth with you first – so when we take you above and beyond, you can see just how far you’ve come.